The Trigonometry of (Collapsing) Market Multiples

Multiples The recent SaaS/Cloud market downturn has shaken investor confidence, causing many to ask, what’s going to happen next? On the SaaS side, Joseph Floyd wrote a great post titled “Was Black Friday a DiSaaSter or Simply Reversion to the Mean?”

The Ultimate Ad

If Mad Men is to be believed, the difference between a successful brand and a failure is the perfect ad: one witty line, the perfect image; an overall feeling that captures and captivates the target audience and converts them into customers.