Investing in a Movement

I wasn’t at Trinity when we invested in Starbucks. It’s part of our firm lore — the stories we learn in the first few months after joining that contribute to our culture and shared history. It’s a great story.

My Journey to Bulletproof

Many of us at Trinity are interested in health and personal improvement. And like that one Crossfit adherent we all know, later-in-life converts to anything tend to be the most rabid evangelists. That could have been my story.

Our Investment in Cohesity

Data is king. And those who use it to gain insight are able to rule. Driven by the unprecedented rise in devices and systems that generate data, and the insatiable appetite for enterprises to consume and analyze it, secondary storage, that includes the “capacity tier,” which backs up the “performance tier” is experi...

The Customer Success Era

The world of enterprise software has had two epochs. In the beginning sales was king. Individual reps would chase new accounts for months, sell as much as possible, then move on to the next opportunity in their pipeline. Above them in the funnel was the marketing department, who made sure there were always enough qualified ...

The Future of Cyber Security

Each year I attempt to parse the hundreds of new security vendors I saw and distill from them a handful of themes. The value to me is knowing what questions to ask the major security buyers to forecast interest in a startup’s solution. It also helps to predict future competitive convergence among different solutions —...



ZIRX – It’s Not About Parking

We at Trinity were fortunate to co-lead ZIRX’s Series A round last year. Our thesis then and now has been that parking in most cities sucks and the experience of parking has been innovation-free for far too long. Parking lots are shabby places, managed by folks who overcharge you for the privilege of treating you badly. A...

Vested in the Success of Others

Small businesses, those sole- or family-owned enterprises that make up nearly half of our economy, are the lifeblood of this country and a key ingredient to the American Dream. Living in the heart of Silicon Valley I always get upset when I see institutions spring up which create barriers to entrepreneurship. The Dodd-Frank...