FitStar is on a mission to inspire people to live healthier lives by creating innovative health and fitness apps. The idea is that a great personal training experience on the iPad should start at a customized level that is comfortable for everyone from a total n00b to someone who regularly works out almost every day of the week. From there, it should be able to help people level up or keep up with a regular workout routine even when they’re traveling. Unlike DVDs and videos, which are passive, the iPad can respond to a person’s changes in their workout habits. It can send reminders or offer custom combinations of exercises to meet their goals.