Act|On Software allows business users to integrate their customer relationship management efforts across a variety of popular tools in one easy-to-use interface. Its capabilities range from building lead generation through website interactions to hosting and promoting webinars and other types of display events. The company currently integrates with Salesforce.com, WebEx, and Microsoft Outlook.
- Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Be a red flag? A harbinger of business decline? Hopefully your answer is “no” – or at least “not necessarily” – to all of the […]
- An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
Listen to the podcast: In a recent Act-On Conversation, Charles Besondy and Leo Merle chatted about the steps a company can take to make marketing more accountable and a more forceful contributor to the success of the sales team. Our Conversationalists: Charles Besondy is the president of […]