Act|On Software allows business users to integrate their customer relationship management efforts across a variety of popular tools in one easy-to-use interface. Its capabilities range from building lead generation through website interactions to hosting and promoting webinars and other types of display events. The company currently integrates with Salesforce.com, WebEx, and Microsoft Outlook.

Blog

• 3 Ways To Use Trigger Campaigns to Effectively Nurture Leads
  If you’re familiar with email marketing, you’ve probably heard the term “trigger campaign” – but what is it? How is it different from any other kind of lead nurturing campaign? While “drip marketing” generally means scheduling emails to go out on a particular […]
• Ten Tips for Creating Enticing Calls to Action
  I read recently that the main point of multi-channel marketing is to stimulate interest that leads to a personalized email conversation with a prospect. That means that despite the attention you’re increasingly paying to social and other new tactics, your lead generation and sales success […]

Twitter @ActOnSoftware

@bwhalley We're sorry to hear that you're receiving unwanted emails. Please DM us your email & we'll make sure it's removed from our lists. # 27 mins ago

@rietzsch Nice example! Do you know of other similar examples in B2B marketing? # 7 hours ago

@tomsmktgtips Don't forget list segmentation & reporting! Building a list is only the beginning. # 7 hours ago