Act|On Software allows business users to integrate their customer relationship management efforts across a variety of popular tools in one easy-to-use interface. Its capabilities range from building lead generation through website interactions to hosting and promoting webinars and other types of display events. The company currently integrates with Salesforce.com, WebEx, and Microsoft Outlook.
- Nurturing Relationships In A Long Sales Cycle
Here is the shortest sales cycle I can think of: You’re driving along a country road. You come to a small town. You park outside the antique shop you came to see, and browse its wares. When you walk outside you smell something delicious, and realize you’re hungry. You step next door […]
- Instagram for Marketing: Examples We Like
While it’s safe to say that Instagram isn’t for all businesses – and best practices say that you shouldn’t clog up your website with a dozen widgets leading to all sorts of social media sites – Instagram does have a place in marketing for certain types of companies. Utterly gratuitous […]