Targeted online advertising solution

Blog

• Marrying Online and Offline Data
  Marketers spend a lot of money on advertising and get little insight in return. That’s a shame. You should get campaign performance, as well as the insights, from all your online programs.
• Data Industry Reaction: What Is The Biggest Challenge With The Demand-Side Platform Model?
  With the demand-side platform (DSP) model continuing to propagate, data sellers and data management providers are seeing up-close how the DSP is applying data to the targeting of users in display, mobile and video ad inventory today.

Twitter @Red_Aril

Join @iCrossing & @Forrester at 2 p.m. EST today for a webinar, "How DMPs Make Connectedness More Personal": http://t.co/nyegDGTq # 2012/01/26

iCrossing acquires Red Aril: brands connect with audiences in real time http://t.co/bP3dwY3J # 2011/12/07

Terminology Breakdown: Audiences http://t.co/N3Dm3zE # 2011/08/29