Empowering brands to promote and sell products using social media


  • Four Steps to Achieve High-Value Social
    Sustainably acquiring high-value customers from social marketing efforts for less cost than traditional channels is now not only possible, but a business requirement. While companies continue to spend on Facebook and other social networks, the chasm between simply dedicating resources to social […]
  • The POV: Who’ll Make Marketing Tech’s Big Dance?
    In the spirit of good fun that the annual NCAA college tourney brings, I thought it would be fun to engage in some bracket-calling that’s a little closer to home.  So, I sat down with Matt Compton, marketing technology expert and ShopIgniter CEO, to get his thoughts on who’s leading at social […]