Bulletproof is an omni-channel lifestyle platform with a cult-like following of millions. Their coffee, supplements, bars and accessories are sold through numerous retail channels, their robust ecommerce site, and a growing number of cafés.
We’re on a mission to unlock human performance, so picking the right investment partners was crucial. With brands like PF Chang's and Jamba Juice in the firm's portfolio, Trinity's experience in this space is unparalleled. They are precisely the partners I sought to accompany me on this journey.-- Dave Asprey
Founder and CEO, Bulletproof
Bulletproof was founded in 2014, but its founder Dave Asprey has been part of the Trinity family for decades. A former executive at an earlier portfolio company, he was an entrepreneur in residence here in 2008. When we led his $9 million Series A in 2015, we’d already known him for 16 years.
A generation ago, we supported Starbucks in their quest to upgrade the world’s taste in coffee. Today, we are thrilled to fuel Bulletproof’s mission to unlock human performance -- and improve lives.
I’m not just an investor; I’m also a consumer who has benefited considerably from the Bulletproof lifestyle. I’m honored to be partnering working with an old friend and an all-star team improving the lives of millions, including my own.-- Dan Scholnick
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