Bulletproof

We’re on a mis­sion to unlock human per­for­mance, so pick­ing the right invest­ment part­ners was cru­cial. With brands like PF Chang’s and Jam­ba Juice in the fir­m’s port­fo­lio, Trin­i­ty’s expe­ri­ence in this space is unpar­al­leled. They are pre­cise­ly the part­ners I sought to accom­pa­ny me on this journey.

-- Dave Asprey
Founder and CEO, Bulletproof

Bulletproof was founded in 2014, but its founder Dave Asprey has been part of the Trinity family for decades. A former executive at an earlier portfolio company, he was an entrepreneur in residence here in 2008. When we led his $9 million Series A in 2015, we’d already known him for 16 years.

A generation ago, we supported Starbucks in their quest to upgrade the world’s taste in coffee. Today, we are thrilled to fuel Bulletproof’s mission to unlock human performance -- and improve lives.

I’m not just an investor; I’m also a con­sumer who has ben­e­fit­ed con­sid­er­ably from the Bul­let­proof lifestyle. I’m hon­ored to be part­ner­ing work­ing with an old friend and an all-star team improv­ing the lives of mil­lions, includ­ing my own.

-- Dan Scholnick
Trinity Champion